SEO is an exciting, ever changing world. There have been major updates to the way Google order their results, which necessitates a new approach to search engine optimisation.
Even the search results look different. Google pull in a multitude of different content streams, including video, image, news and social media. They have acquired Youtube, and released a clean cut alternative to Facebook in the form of Google Plus. Search personalisation has necessitated a new, more tailored approach, targeting content specifically to certain groups.
Modern SEO is Social SEO, along with appropriate, tried and tested optimisation practices. Branding, promotion and community engagement drive traffic and create natural links to your site. We practise a campaign of social sharing, organic, ethical link building, content writing and on page optimisation to ensure your site is high quality and easily crawled. We have pre-existing social networks to facilitate the process and our SEO manager has a history in copywriting, sub-editing and link building.
We use Premium Yoast for most of our on-site SEO and are Yoast Certified. Yoast is one of the best SEO plug-ins for WordPress and it’s easy to use, too. We can show you how to make the best of your website and keep up to date with SEO, or we can do it for you on an ongoing retainer basis – it’s up to you.
Many of our Lancaster SEO and web design clients are local businesses, and have been drawn to us through word of mouth, a testament to the quality of our work. We are happy to help small business customers, as well as larger e-commerce retailers, and have experience of optimising websites for America and the European market.
We also are well aware that SEO can be much more cost effective than PPC (Pay Per Click, or Ad Words), provided it’s done ethically and strategically. If your SEO isn’t giving you sufficient returns, then it’s time to speak to us.