Here’s a test – if you can get the people who own or run your business to sum up what the company does in one sentence – will you all come out with similar thoughts?
If you can’t summarise what it is that you do, it’s hard to expect customers to do the same.
Your brand isn’t just a logo – it’s how you describe yourself and it’s the visual, factual and emotional understanding that any potential customer will have about you. Most of this will come from your website, marketing materials or your staff.
Urban Attic can offer you a brand audit workshop whereby we will ask you a series of wide ranging and in-depth questions about your business. Once we’re armed with the knowledge of what you say about your business we will conduct desk research and if needed, market research including interviews and surveys so that we can report back on your business, and the current perception of your brand.
From there we can make strategic recommendations to create or improve your branding, website, marketing materials, tone of voice, strapline and marketing strategy.
Many of our clients find this process really insightful and it’s a great way to have a bit of a team retreat and take some time out to discuss the direction of your business.
Our brand audit service starts from around £575 plus VAT.
If this is something that you’re interested in doing please contact Mark at Urban Attic at firstname.lastname@example.org or give us a ring on 01524 874 549.