SEO is an exciting, ever changing world. There are always updates to how Google order their results, which necessitates a new and leading edge approach to search engine optimisation for our clients.
Achieving results online in todays marketplace requires us to have our finger on the pulse of Google’s arm. A lot of reading and research is carried out at desk level and along with appropriate to your business, tried and tested optimisation practices are implemented weekly. Branding, promotion and community engagement drive traffic and create natural links to your website. We practise a campaign of social sharing, organic, ethical link building, copywriting and on page optimisation to ensure your site is high quality, reads well and can be easily crawled. We have pre-existing social networks to facilitate the process and our search manager has vast experience in cross sector copywriting, sub-editing and link building.
We use Yoast Premium on all of the websites we manage for on-site Search Engine Optimisation. We have used it for years now and are so confidnt in it’s benefit, we invested in becoming fully Yoast Certified. We can show you how to make the best of your website and give you pointers on how keep up to date with what Google is doing, or we can do it for you on an ongoing retainer basis – it’s up to you.
Many of our Lancaster clients are local at source businesses, and have been drawn to us through our own SEO and of course, word of mouth, a testament to the quality of our work. We are happy to help small business customers, as well as larger e-commerce retailers, and have experience of optimising websites for America and the European market.
We also are well aware that organic conversions, long term are much more cost effective than PPC (Pay Per Click, using Google Ad Words), provided it’s done ethically and strategically. So, if your current SEO isn’t giving you sufficient returns, then it’s time to speak to us.