SEO For E-Commerce Sites

Okay, you have a shiny new website, decked out with a stylish theme and integrated promotions. It’s stocked with all your products, and the online payment gateway is set up.

So what next?

Next, you need people to find your site.

There are three main ways to do this:

• SEO
• Pay Per Click
• Physical Advertising

SEO for E-Commerce Sites

This includes on page optimisation, link-building, social media and email marketing. On page optimisation can be difficult for large scale websites – it’s best to train yourself, or whoever adds your products, to adhere to SEO best practices, as fixing the issue later will be time consuming and costly. Dynamic search parameters can also be an issue.

Link building is useful, but tricky to get right. General directories, spun articles and the like will hurt rather than help and are to be avoided. Since the Google Penguin update, link-building has to be whiter than white hat, to avoid penalisation, and that means sticking to organic, natural looking strategies. We can conduct social media campaigns for you, but it works best if you get involved, as customers will appreciate having what they regard as a direct line to the boss. For email marketing we use Constant Contact, a high spec mail client. We can design you a bespoke mailer template that can then be customised for each promotion you wish to make.

Pay Per Click

We also offer PPC management for Google adwords. This can range from setting up the campaign from scratch, auditing an existing campaign, or taking up the everyday management. Ad structure, negative keywords and realistic budgeting can all contribute to the success of your Adwords campaign – but we can work with large or small businesses to achieve your goals.

Physical Advertising

This incorporates business cards, networking, posters, TV ads & radio ads. While television adverts can be prohibitively expensive, there are plenty of low cost or no cost advertising options out there. You could try finding out about local free events and meet other business owners, as well as the people who want to buy from you.