If you’re about to launch a new product, brand or service, or you’re only just getting around to creating a mobile-friendly version of your existing website, you may well be thinking you need to come up with a mobile marketing strategy. After all, plenty of companies have one, and surely it’s no different from having a social media strategy to help you successfully manage your company’s Facebook and Twitter accounts?
Actually, Urban Attic (the number one choice for businesses looking for web designers in Lancaster) believes that the time for a separate mobile marketing strategy has passed. After all, we should know, as our team are not only leading specialists in website development, design and marketing, but we also spend a considerable amount of time keeping bang up-to-date with the latest technologies and strategies, which is one of the reasons we remain miles ahead of our competitors.
So, why are more and more web designers advising their clients to abandon mobile marketing strategies, and instead create a single website marketing strategy that caters to the needs of ALL of their customers? Well, the answer is actually very simple; people are no longer distinguishing between their mobile and desktop devices.
Of course, when smart-phones originally hit the market, the majority of companies simply weren’t prepared. Even the most user-friendly websites were turned topsy-turvy and failed to display correctly on smaller screens, while web visitors struggled to find what they were looking for due to the lack of a menu bar designed with mobile and tablet users in mind.
Nowadays, however, the majority of businesses either offer a mobile-friendly version of their website, or use forward-thinking web designers like the Urban Attic team in Lancaster to create responsive websites, which cater to everyone – online, mobile and tablet users alike.
This means that the majority of people no longer see or feel any difference when using the internet on their smart-phone, tablet, laptop, or desktop. In fact, statistics show that the majority of web usage on mobile devices comes from users who are at home or at work, and not on the move. As far as these people are concerned, the word “mobile” is irrelevant; they expect to be able to view websites and perform internet searches in a consistent manner whatever their chosen device. This means that your company needs to stop segregating your mobile audience from your desktop audience, and consider them as one.
In our opinion it’s high time that companies bought-in to the concept of a single website marketing strategy that takes the following into consideration: how and where your target audience is based and how you can reach them; what web content you need to create and how you intend to go about it; what platform your site will use and what capabilities it offers; what you want visitors to do when they find your site, and how you intend to encourage them to take action; what criteria you will use to measure the success of your strategy. All of these considerations must, of course, incorporate the needs of mobile users.
If you’d like to talk to the Urban Attic team about website marketing strategies, developing a responsive website, or creating engaging content that converts browsers into customers, then give us a call today on 01524 874549. Alternatively you can drop us an email or fill in our online contact form, and let the best web designers in Lancaster help unleash your website’s full potential.